A reward at the end of the tunnel

When it comes to behavior change, understanding the concepts of primary reinforcement and secondary reinforcement can provide valuable insights into the motivations and rewards that influence our actions. These two types of reinforcement play distinct roles in shaping behavior, and comprehending their differences can help us effectively modify and cultivate new habits.

At its core, Reinforcement Therapy, is a set of tasks with a constant and never ending increase of difficulty and complexity with the ultimate goal of building and maintaining strong and resilient individuals. Primary and secondary reinforcement methods play a important roles in both the initial phases as well as a way to understand oneself later in the process.

Primary reinforcement refers to stimuli that are inherently rewarding and satisfy basic physiological or psychological needs. These reinforcers have an inherent value and do not rely on prior learning or associations to be considered pleasurable. Examples of primary reinforcers include food, water, warmth, and sexual satisfaction. When these needs are met, they naturally elicit positive feelings and serve as powerful foundation for behavior change.

It’s like an engine that run on fossil fuel. The fuel is depleted when burned (consumed) and is in need of constant refill to continue to function as expected. The engine can run at idle for an extended period of time, maintenance mode, but in order to put out the sufficient energy to combat every given task, more fuel must be consumed and at the starting point fuel must be added. Maintaining a capable engine requires fuel, oil and a spark – combine those as well as all the moving parts and you have an engine to last for a long time. Neglect the moving parts and the engine will fail. Stop adding fuel and the engine will stop. Do not change the oil at a set interval and the engine will wear down faster than expected.

On the other hand, secondary reinforcement is not inherently rewarding but acquires value through its association with primary reinforcers or other reinforcing stimuli. Secondary reinforcers are learned or conditioned over time. They become desirable because they are reliably paired with primary reinforcers or because they have been associated with previously rewarding experiences. Common examples of secondary reinforcers include money, praise, social recognition, and symbolic rewards such as certificates or trophies.

The distinction between primary and secondary reinforcement lies in their origins and the mechanisms by which they influence behavior. Primary reinforcement taps into our innate needs and desires, while secondary reinforcement relies on learned associations and the power of conditioning (if this, then that).

Reinforcement Therapy stipulates that both partners in a romantic relationship has a responsibility to guide one another into completing tasks with increasing difficulty and complexity, aiming to build and maintain strong and resilient individuals. Adhering to this roadmap offers several benefits:

  1. Enhanced Emotional Connection: By following the roadmap, partners actively engage in tasks that foster emotional connection and intimacy, leading to a deeper bond between them.
  2. Improved Communication Skills: Completing tasks that involve effective communication promotes better understanding, active listening, and respectful dialogue, creating a healthier and more harmonious relationship.
  3. Strengthened Trust and Transparency: The roadmap encourages tasks that build trust and transparency, such as open and honest conversations, sharing vulnerabilities, and being reliable and accountable for one’s actions.
  4. Heightened Empathy and Compassion: Engaging in tasks that encourage empathy and compassion towards each other’s feelings and experiences cultivates a more supportive and nurturing relationship environment.
  5. Development of Conflict Resolution Strategies: The roadmap includes tasks aimed at resolving conflicts constructively, equipping partners with the necessary skills to navigate disagreements and reach mutually beneficial resolutions.
  6. Enhanced Intimacy and Physical Connection: By prioritizing tasks that nurture physical affection, romance, and sexual intimacy, partners can deepen their connection and maintain a satisfying and passionate love life.
  7. Personal Growth and Self-Reflection: The roadmap encourages tasks that promote personal growth, self-reflection, and self-improvement, enabling individuals to become stronger and more resilient versions of themselves.
  8. Increased Relationship Satisfaction: Adhering to the roadmap leads to a sense of achievement and progress, fostering overall relationship satisfaction and fulfillment for both partners.
  9. Long-Term Relationship Resilience: The constant increase in difficulty and complexity of tasks prepares individuals to face challenges together, building resilience and adaptability within the relationship for long-term success.

By embracing the roadmap and actively participating in its tasks, both partners contribute to the creation of a strong, resilient, and fulfilling romantic relationship.

Make use of: In a romantic relationship, the utilization of primary reinforcement as a baseline for secondary reinforcement can create a powerful framework for shaping behavior and fostering a strong bond between partners. Understanding the different types of rewards, both positive and negative, as well as the punishments (conscious or non-consiuos) provides a foundation for implementing this approach effectively. Here is an overview example of how primary reinforcement can serve as a baseline for secondary reinforcement:

  1. Positive Rewards:
    • Physical affection and intimate gestures as primary reinforcement: Regular expressions of love, such as hugging, kissing, or holding hands, tap into innate needs for closeness and connection.
    • Secondary reinforcement: Associating verbal praise and expressions of appreciation with the physical affection reinforces positive behaviors and strengthens the emotional bond between partners.
  2. Negative Rewards (Negative Reinforcement):
    • Removal of stress or tension as primary reinforcement: Resolving conflicts, actively listening, and understanding each other’s perspectives contribute to a harmonious environment.
    • Secondary reinforcement: Once conflicts are successfully resolved, partners can reinforce these positive behaviors by creating a peaceful atmosphere, engaging in shared enjoyable activities, or offering small acts of kindness as a reward.
  3. Negative Punishments:
    • Removal of trust and emotional connection as primary punishment: Instances of betrayal or breach of trust can erode the foundation of a relationship.
    • Secondary reinforcement: Partners can emphasize the significance of rebuilding trust through open communication, consistent reliability, and demonstrating commitment to rebuilding the emotional connection.
  4. Positive Punishments:
    • Temporary withdrawal of attention or affection as primary punishment: Instances where one partner disrespects the other’s boundaries or engages in harmful behavior may warrant a consequence.
    • Secondary reinforcement: Communicating the impact of the behavior and the need for change, and subsequent reinstatement of attention and affection upon positive behavioral changes, reinforces the importance of respect and healthy boundaries.

By utilizing primary reinforcement as a baseline for secondary reinforcement, couples can create a system that motivates and reinforces positive behaviors while addressing challenges and areas for improvement. This approach promotes the fulfillment of intrinsic needs, strengthens emotional connections, and cultivates a mutually supportive and thriving relationship.

The RT Column received a question from one of our readers:

I am seeking a deeper understanding on ways to get rid of unwanted behaviour. I struggle with spending way to many hours planning my days and weeks ahead. The effect on me is that I never seem to feel rested. Can you as a RT mentor provide me with some ideas on how I can use RT by myself or tell my partner how he can help me?


Dear reader, thank you for sharing your struggle with spending excessive hours planning your days and weeks ahead, which is causing you to feel unrested. I can certainly provide you with some ideas on how to address this issue using Reinforcement Therapy (RT). You can apply these techniques independently or involve your partner to provide support and reinforcement.

Remember, implementing behavior change takes time and effort. Be patient with yourself and embrace the process. Celebrate even small steps toward your goal, as every positive change counts.

Let’s explore some strategies:

Begin by clarifying your desired behavioural change. In this case, it might be to reduce the excessive time spent on planning and create a healthier balance.

Establish a reward system:

Create a reward system for yourself that reinforces the desired behavior change. Determine specific milestones or targets related to planning time, such as reducing the hours spent or finding alternative ways to plan more efficiently. Assign rewards to each milestone that are personally meaningful to you, such as treating yourself to a favourite activity.

Utilise positive reinforcement techniques:

Use positive reinforcement to encourage the desired behavior. When you find yourself spending a reasonable amount of time planning or adopting more efficient planning strategies, acknowledge and reward yourself. Positive reinforcement can include self-praise, giving yourself a small treat, or engaging in a pleasurable activity.

Involve your partner as a support system:

Communicate your goals and the strategies you are implementing to your partner. Ask for their support by requesting that they positively reinforce your efforts. For example, they can provide verbal encouragement, offer assistance in finding ways to plan more effectively, or participate in activities that promote relaxation and rest.

Seek accountability and feedback:

Regularly assess your progress and share it with your partner or a trusted friend. Engaging in open conversations about your journey can help you stay accountable and receive valuable feedback and support.

Stay on track:

Download our free Check-in Schedule for Behavioural Change: If you suffer from excessive planning, use this to reach your goal to reduce the time spent on planning och work to create a healthier balance in life.


RT recognizes the significance of positive and negative reinforcement in shaping behavior. Inspired by the work of B.F. Skinner, RT leverages the power of rewards and to motivate individuals and facilitate the desired behavioral transformations, read the full description.

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Reinforcement Therapy - A Radical Approach to Marriage, Fostering Companionship and Growth

Reinforcement Therapy challenges the traditional notions of marriage by embracing a radical approach where both individuals, regardless of their gender, invite each other to be companions, supporters, and even mentors as they embark on physical and mental challenges. In this transformative process, the relationship becomes a sanctuary for growth, mutual support, and continuous personal development.

Within the framework of Reinforcement Therapy, marriage is seen as a partnership that extends beyond societal norms and expectations. Both individuals actively encourage and motivate each other to step outside their comfort zones, pushing their limits, and embracing new experiences. They view their relationship as a safe space to explore their potential, discover hidden strengths, and unlock untapped capabilities.

The concept of companionship takes on a deeper meaning in Reinforcement Therapy. The partners become each other’s allies and confidants, offering unwavering support and encouragement. They stand side by side, facing challenges together, and celebrating achievements as a team. This sense of companionship strengthens the bond between them, fostering a deep connection built on trust, shared experiences, and mutual growth.

In addition to companionship, Reinforcement Therapy introduces the concept of support. Both individuals take on the role of supporters, providing a network of emotional, mental, and physical support to each other. They offer reassurance during moments of doubt, lend a helping hand when obstacles arise, and provide the motivation needed to persevere. Through this support, they create a nurturing environment where personal growth thrives.

Mentorship also plays a significant role within Reinforcement Therapy. As individuals challenge themselves physically and mentally, they recognize the value of learning from each other’s experiences and wisdom. Each partner becomes a mentor in their own way, sharing knowledge, insights, and guidance to help the other navigate the challenges they face. This mentorship fosters a continuous exchange of ideas, perspectives, and skills, enriching the growth journey of both individuals.

Reinforcement Therapy encourages a radical shift in the traditional dynamics of marriage, embracing a relationship founded on mutual respect, support, and empowerment. It challenges the notion of hierarchy and instead fosters a collaborative and egalitarian approach, where both individuals actively participate in each other’s growth and well-being.

Alannis Woodsievous

While it is true that marriage can be a source of joy and fulfillment, it is also important to acknowledge the complexities and challenges that come with it. It is not realistic to expect that everything will naturally fall into place and that a successful marriage will effortlessly unfold:

Marriage requires ongoing work

Building a strong and resilient marriage involves active participation from both partners. It is not a static state but an ongoing process that requires consistent effort, open communication, and a commitment to personal and relational growth. Ignoring or downplaying the work involved can lead to complacency and the erosion of the relationship over time.

Temptations and external challenges

Marriage can face external pressures and temptations that can strain the relationship. These challenges may include work-related stress, financial difficulties, or the allure of new experiences. Vigilance and setting boundaries can help protect the marriage from these potential pitfalls, ensuring that both partners prioritize the relationship and remain committed to its well-being.

The importance of personal growth

Strengthening the individuals within the marriage is crucial to its success. Each partner should strive for personal development and self-improvement, which can enhance the overall health of the relationship. This mindset of constant and never-ending improvement allows both individuals to bring their best selves to the marriage and grow together over time.

Communication and conflict resolution

Effective communication is vital for addressing and resolving issues that may arise in a marriage. It is essential to create a safe space for open and honest dialogue, allowing both partners to express their needs, concerns, and emotions. Conflict is inevitable in any relationship, but learning healthy ways to navigate and resolve conflicts can lead to growth and greater intimacy.

Cultivating shared values and goals

A successful marriage often involves aligning values and setting shared goals as a couple. This provides a sense of direction and purpose, helping to navigate the ups and downs that come with married life. Regularly revisiting and revising these shared values and goals can ensure that the marriage remains fulfilling and meaningful.